DABOV Specialty Coffee celebrates 10 years on the market and in the hearts of its customers

We shared our 10 years anniversary with partners and friends over many cups of fragrant specialty coffees

At the beginning of October, DABOV Specialty Coffee turned 10 and celebrated this important for all of our team date with a special event at our roastery in Trebich. We have presented ourselves with one whole day in the company of some of the most important people for us – our partners in Bulgaria who have helped us grow and distribute the culture of specialty coffee in Bulgaria. Of course, this special celebration would not have been possible without the participation of other very important people – the farmers, who have been sharing with us the fruits of those past 10 crops, and since geographically it was not possible for them to be in Trebich, they were present on our birthday with their inspiring and unique coffees. And as we are sharing this news with you, we would like you to join us—you, our loyal customers–because without you and your support during these first 10 years, we haven’t given up and continue finding, roasting and delivering the best coffees in the world.

What happened on DABOV Specialty Coffee’s birthday

We celebrated our birthday they way we do everything – busy working but with a sense of celebration because we love what we do every day, week after week, month after month and year after year. Our founder Jordan Dabov demonstrated how we roast the specialty coffees in our Probat roasting machine so that our guests could learn more about the world of coffee and the steps coffee takes until it reaches your cup. What better than exploring the taste of freshly roasted specialty coffee? We followed roasting with a presentation of filtration methods and tasting of different coffees from our catalog. It was a great pleasure and joy to receive the biggest gift from our partners, apart from their desire to continue working together – their opinion. Here’s what some of them shared and wished us: Elitsa and Ivan, owners of Take a Cake Take a Cake and Dabov Specialty Coffee in search of real value for the connoisseurs of high-quality pastries and real, delicious coffee. Dabov Specialty Coffee walk off the beaten path. They search for, taste and buy unique green coffees and roast them with professionalism and imagination. The result is impressive and is all there in your cup – a coffee drink to fall in love with. Take a Cake strongly recommends Dabov Specialty Coffee for your establishment and home. Maria from Fabrika Duga DABOV Specialty Coffee helped Maria understand that coffee is not a drink with just a bitter taste and there are many interesting methods to extract coffee, not even a bit less tasty than espresso. Five years ago she tried DABOV’s coffee and refused to drink anything else, especially in Bulgaria. – Why do you work with us? Because we believe DABOV Specialty Coffee sells the best coffee in Bulgaria, roasts it in the best possible way, and the distribution is on the high level that we expect. We trust their professional opinion to choose the best coffee equipment for us and we know we can rely on them for assistance if we need it. – How have we proven ourselves in time? You have proven to be good partners in raising coffee culture in Bulgaria into a higher level; you are people who approach their products with great attention; your job is your passion, and this is quite obvious. – What do you think about the company? DABOV Specialty Coffee has become a recognizable brand among fans of caffeinated beverages. Brand, which is a symbol of quality and special attitude to every bean that travels thousands of kilometers before arriving at their roastery. All this because of their team that is absolutely committed to its work. Ivaylo Atanasov – By the Way Dear friends, I would like to cordially wish you the next 10 years to pass with the ease with which you brew wonderful coffee every day, and the aroma and aftertaste to be always with a touch of sweetness. The same sweetness that remains with us as we work together as partners. Continue to be as fresh and wide awake as the effect that your coffee has on us. It is a pleasure and a privilege for us to be partners and to feel this every morning in the best possible way. With tremendous respect for you and your work, Ivailo Atanasov Yana Petkova, a wine taster and journalist with WSET diploma, founder of “Bulgarian Wine Academy“, member of the team of the Bulgarian wine media DiVino. My serious and conscious relationship with coffee dates back to that with wine: it started approximately in 1994. And so did the frustration that I can not find a good coffee in our country. My then job required that I travel constantly, and names such as Yirgacheffe and Jamaica Blue Mountain Coffee were better known to me than Bordeaux, Côtes du Rhône or Napa Valley, and there was always a package of good coffee in my suitcase. I always find key people and places for me on the internet – where I found the coffees and the philosophy of Jordan Dabov, which in 2010 was called “My Gourmet World”. Jordan Dabov saved me from the demeaning task of asking friends to bring me coffee when traveling abroad and helped me realize that the coffees of a world-famous American chain are not some of the best. More importantly, he has helped me form my coffee quality criterion, making me rethink my own taste and he helped me reaffirm what I have always known about myself, namely that espresso is a method, and filtration and French press – attitude. (I still haven’t given up the taste of brown sugar in the coffee, but maybe one day I will.) I have never wasted time in wondering whether our Grape Central wine bar would offer Dabov’s coffee because I always knew it would. Good wine, good food, and good coffee are the three pillars of a full and happy life. Today, my work is related to the cultivation of taste in another equally sensible, deep and multilayered matter as coffee and I know how important the right quality criterion is. I still have to travel a lot on business and unchanging points of my program in a city are no longer just visits to certain wine bars and restaurants but also to Specialty Coffee places. Jordan Dabov’s skill in selecting quality coffee blends is at the same level as this of the most innovative and educated coffee shop owners in Paris, Copenhagen, Barcelona, London, and the Baltic region. His participation as a member of the international jury of eight Cup of Excellence editions – the most prestigious competition and coffee auction in the world – is not only a recognition for his personal qualities as a cupper and coffee seller but also for our country. Red Devil Catering Mr. Dabov is the avant-garde who has remodeled the coffee perception in Bulgaria. Thanks to him and his team, the attitude towards this drink has acquired different dimensions, and different depths because they demonstrate its vast nature step by step. He is also an inspiration for many other professionals who want to provide their clients with a quality product. I do not think there is another name as synonymous to coffee culture as his in Bulgaria. Congratulations! Good luck! Hats off to your boldness!