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One of the most exciting events for the coffee lovers and professionals in Europe is approaching and we will definitely be part of it.
Europe’s best-loved coffee event, World of Coffee, heads to Amsterdam in 2018. Our DABOV Specialty Coffee’s team is going to join the Specialty Coffee Association at World of Coffee from 21 till 23 June and reach thousands of coffee industry buyers and influencers within a unique mix of a trade show, education program, social events, and most importantly, the 2018 World Barista Championships. We can’t wait!
Europe’s Fastest-Growing Coffee Show
Traveling to a different European city each June, World of Coffee is the essential event for coffee professionals on our continent – drawing a loyal audience from the global specialty coffee community, more than 80% of whom return year-on-year. Brought to you by the Specialty Coffee Association, the event has more than doubled in size and stature over the last five years, growing from 3,000 visitors and 45 exhibitors to 6,800 visitors and 240 exhibitors in just 5 years. These results are impressive, aren’t they!
World of Coffee is a festival of innovation, entertainment & knowledge
The backbone of World of Coffee is the dynamic 5000 sq.m. exhibition featuring over 250 of the world’s leading coffee and Horeca industry suppliers. But Europe’s top coffee event is more than a trade show, it is a festival of innovation and learning comprising of several distinctive panels. Check out which they are so that you can make your programme and don’t miss anything important:
- World Barista Championships
- The SCA’s cutting-edge lecture series
- Two busy cupping rooms
- A week-long social programme of parties and networking events
- The ever-popular Roasters’ Village
- The Sustainability Forum
- The SCA Guilds Area
- The highly competitive World of Coffee New Product of the Show Awards
- The SCA Shop
We are thrilled to share with you that this year we are going to be straight into the eye of the specialty coffee storm during the World Barista Championship!
The 2018 World Barista Championship is fast approaching – in just under few weeks, from 20th to 23rd June, over sixty competitors will take to the stage in Amsterdam, the Netherlands, at the World of Coffee show. With regional competitions well under way, qualified competitors will have started planning their preliminary round performance – preparing three espresso-based courses in fifteen minutes to a panel of judges and the audience. Alongside the preliminary round on day one and two, competitors will also collaborate in groups of teams, as part of the WBC Teams Competition.
The Netherlands’ coffee industry is thriving, and what’s more, sustainability is of high importance to Dutch consumers – last year, the CBI went as far as to describe the country as “the epicenter of sustainability initiatives within the coffee sector”.
SCA has also announced a new round of Qualified Sponsorships
The Specialty Coffee Association has also announced a new round of Qualified Sponsorships for World Coffee Competitions starting in 2018 – affecting what equipment can be used for in the championships. At the moment, Simonelli and Mahhlkoenig are the espresso machine and grinder sponsors respectively. Other sponsors include Ally Coffee, Swiss Water, and more. Information about Qualified Testing for the sponsor position will be announced soon.
Over the last eighteen years, it’s been clear to see that behind every barista, there is a strong support network—from coaches to producers, to roasters. The World Barista Championship Teams competition is designed to foster and encourage that same spirit of mutual support amongst competitors. Participating competitors are grouped into ten teams, equally weighted based on historical performance of their National Body. Competitors continue to give the standard on-stage performance to the audience and a panel of judge, while working with and supporting their teammates behind the scenes. Each team also works a shift on the Team Bar, where competitors will work together to decide on a menu, equipment, and service.
Here are some of the baristas, that are going to participate this year:
The overall winner of the Teams competition will be determined by combining each team member’s individual score from the WBC preliminary round. The team with the highest combined score win the WBC Teams Competition, and some great prizes, including the chance to participate in a future WCE All-Stars event. The highest ranking member of the winning team who is not already qualified into semi finals will win a spot as the sixteenth semi-finalist, and continue in the World Barista Championship. In 2017 the WBC Teams competition was won by Team Tamper, which included Canada, China, Italy, Kenya, and Romania. Kenya’s Martin Shabaya qualified into semi-finals, and also joined the WCE All-Stars event at Hotelex Shanghai—keep your eyes peeled for more of the 2017 Team Tamper at upcoming All-Stars features!
Stay tuned for some more freshly roasted info, photos, and videos, straight from the event!
Sources:
https://www.worldofcoffee.org/
https://www.perfectdailygrind.com/2017/01/world-barista-championship-2018-amsterdam/
https://worldbaristachampionship.org/announcing-2018-world-barista-championship-teams/
Our team had the pleasure to attend a training at La Marzocco factory, a leader in the professionals’ coffee equipment around the world.
The company La Marzocco was founded in 1927 by Giuseppe and Bruno Bambi and has its origins in Florence, Italy, the birthplace of the Italian Renaissance. Even today highly specialized staff controls every manufacturing stage of each machine, which handmade for each customer.
This was our first visit, leaving us with a lot of useful information. Training in a company with almost 100-year history has allowed us not only to see the process of constructing coffee machines but also to get closer to the history and experience of a major international company.
We thank La Marzocco’s team for the wonderful two days at their factory.